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Range of budget digital tablets.
Branding and packaging.
I was asked to propose some concepts for a new range of mid priced digital tablets targeted at the price conscience but technology literate market teenager market. The chosen design included a set of 'friendly' icons to support the branding which were then utilised in the final packaging design, point-of-sale and advertising.
Also shown are a selection of the alternative branding concepts I created for the range.